Anu Adegbola — What Is the Demand and Supply Paid Search Model? скачать в хорошем качестве

Anu Adegbola — What Is the Demand and Supply Paid Search Model?

Dots speaks with Anu Adegbola about the intricacies of paid search. They explore the supply and demand dynamics influencing the market and share valuable marketing tips. Get insights on effective google ads strategy, pay per click campaigns, and the broader digital marketing landscape, including how ppc advertising works and how to get started with google ads. She explains why community is essential for marketers, how to approach demand and supply in PPC and why strategy must go beyond chasing platforms. Anu also discusses metrics, the role of AI, and the importance of knowing when to shift budgets to avoid diminishing returns. Key Takeaways: 00:00 Introduction. 05:02 PPC Live UK evolves from a side hustle into a main business. 09:21 AI still struggles to replicate empathy and tone of voice. 13:04 Digital advertising is expensive and not accessible for all. 17:34 Small businesses lack data, so manual approaches remain critical. 21:32 Marketers must show up at the right time without repetition. 25:16 Frequency capping is essential for sustainable PPC campaigns. 29:29 Average order value matters more than conversion count alone. 33:00 What gets celebrated gets repeated in marketing and leadership. 37:33 PPC hits diminishing returns if spend is not redirected. Resources Mentioned: Anu Adegbola   / themarketinganu   PPC Live UK | LinkeIn   / ppcliveuk   PPC Live UK | Website https://www.ppc.live Insightful Links:   / programmatic-advertising-101   https://blog.federatedmedia.com/how-s... https://searchengineland.com/how-to-i... Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds