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After an almost 1.5 year hiatus, The State of Craft is back with Season 4!! This season, our cannabis policy reform focused podcast series is structured around our white paper—The Dire State of Craft Cannabis in Canada—which you can read here: https://certicraft.com/learn/cannabis... For our first episode of the season, we welcome the Canadian Cannabis Alliance (CCA), who like us are focused on policy reform. They're a new organization, and we felt it was fitting to kick off the season with them as our guests. 0:00 - Intro 4:20 - Personal Introductions 13:15 - Formation of the CCA 18:40 - How is the CCA different from other policy reform groups? 25:11 - The average person is unaware of how bad cannabis polices are 26:31 - Jonathan’s attempts to raise awareness 29:56 - What does the CCA look like today? How can I join? 36:36 - How the Canadian elections impact things 40:03 - Excise is the #1 focus and industry viability is the goal 45:28 - What is the CCA's roadmap? 50:29 - A suggestion from CertiCraft 54:00 - We were duped into a defacto consolidated monopoly. 55:48 - How do you stay positive? 1:00:16 - Adjusting expectations; we're still in the early days 1:04:30 - Why Jonathan shut down his LP 1:06:50 - More solutions! (e.g. provinces remitting excise instead of LPs) 1:09:55 - How is the CCA different from C3? 1:15:23 - The shortcomings of the ISED "Cannabis Industry Forum" 1:22:07 - Audience Q&A 1:25:23 - What did you think about our white paper?