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#151

Known ＞ Best is a hard truth for leaders who pride themselves on excellence: you can be the best in the room and still lose, because the market doesn’t reward what’s best, it rewards what’s trusted, clear, and visible. In this episode, I sit down with Kalyanna Williams (“Yanna”) to unpack why so many great businesses stay invisible, even when the product is strong, the mission is real, and the results are undeniable. We talk about the hidden “visibility blocks” that keep founders playing small (perfectionism, fear of being misunderstood, waiting for the right time, overbuilding behind the scenes) and the mindset shift required to move from quiet excellence to public impact. You’ll hear how to stop confusing “being busy” with “being known,” and how to build credibility without turning into a content machine. Yanna breaks down what visibility actually is (and what it isn’t), how to communicate your value in a way people instantly get, and why consistency beats intensity every time. If you’ve ever thought, “Once I perfect it, then I’ll promote it,” this conversation will help you flip that script. In this episode, you’ll learn: • Why “best” is not a strategy—and “known” is a multiplier • The difference between attention, authority, and trust (and which one drives revenue) • How to make your message simpler, sharper, and easier to repeat • What to post and say when you feel stuck, skeptical, or tired of “marketing” • A practical approach to visibility that still feels ethical, human, and aligned If you’re building something meaningful and you’re ready for people to actually find it, talk about it, and choose it, this episode is your push to get out of the shadows and into the spotlight with conviction. -- Learn More About the Contagious Culture Conference (https://spreadcontagiousculture.com/) Subscribe & Leave a Review to The Contagious Culture Podcast Subscribe to Apple Podcasts (https://podcasts.apple.com/us/podcast...) 📞 Schedule Your Call Here (https://links.theculturelab.org/widge...) 🖥️ Join the #1 Community for Leaders and Change Makers (https://the-growth-lab-community.lova...) 👉🏽 Apply to Be in the Growth Alliance  (https://growth-alliance-2026.lovable....) 👉🏽Connect with Kyle S. King (https://meet-kyle-s-king.lovable.app/)