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✅Impressions Don’t Pay the Bills Here’s What Really Matters 👇👇@maxoutcreative 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡 💠On September 10th, many SEO/Web Development teams saw a sudden drop in desktop impressions inside Search Console and gaps in rank tracking tools. But here’s the key: clicks stayed steady. 💠So what’s really happening? 💠A working theory is that past spikes were inflated by bots loading 100-result pages. 💠This connects to what’s being called The Great Decoupling — impressions rising without matching clicks, a pattern tied to AI Overviews. 💠Google hasn’t commented yet, but the data suggests the change is reporting-related, not a performance issue. 💠In this video, Max from Max Out Creative breaks down: ✅ Why impressions are often just vanity metrics ✅ How bots can distort both impressions and clicks ✅ Why leads and revenue year-over-year matter more than surface-level numbers ✅ What small businesses should focus on right now 👉Here is a couple of links pertaining to this event. 👉https://www.brightlocal.com/blog/goog... 👉https://www.searchenginejournal.com/g... 💠If you’ve been worried about impressions dropping — don’t be. Your performance hasn’t collapsed. It’s just Google changing how the numbers look. 👉 Get a free online presence review at https://MaxOutCreative.com ❇️About Max Max Bumgardner is the founder of Max Out Creative, a digital marketing agency based in Lakeland, Florida. He specializes in helping independent insurance agents, small medical clinics, and service-based businesses achieve real results online. 💠Max began his career in radio at the age of 18, hosting radio shows across the country in Burlington, IA, Hibbing, MN, Green Bay, WI, Eau Claire, WI, Springfield, IL, Denver, CO, Minneapolis, MN, and Chicago, IL. When his radio career ended in 2008, he transitioned into sales and marketing for a contractor in Springfield, IL, where he discovered his passion for marketing. 💠At the time, traditional marketing was still dominant, but over the years Max has become an avid believer in the digital space. Even so, he believes that all forms of marketing are important — each one a spoke in the wheel of a complete strategy. That same small family-owned construction company became his first client when he launched Max Out Creative in November 2021. 💠Since then, Max has intentionally kept his client roster small, offering full-service marketing with the support of a team of professionals from across the United States and Canada. He holds a B.S. in Global Business Management, participates in two Christian men’s Bible studies, and maintains a disciplined fitness routine with early morning workouts five days a week. Outside of work, he is a cyclist and frequent visitor of Florida’s beaches. 💠Max is also co-owner of Bumgardner Insurance Group, where he and his wife Christine serve as licensed Medicare and ACA brokers. 💠Above all, Max works hard and takes pride in seeing his clients succeed. ❇️Connect with Max: 🌐 MaxOutCreative.com 🌐 BumgardnerInsurance.com 📧 max@maxoutcreative.com 📞 (863) 282-2544 ⚠️ Disclaimer: Max Out Creative provides digital marketing insights, strategies, and opinions for educational and informational purposes only. We do not guarantee specific results, as marketing outcomes vary depending on factors such as industry, competition, market conditions, and budget. We do not accept liability for any loss, damage, or business outcome that may occur from acting—or not acting—on the information shared in our videos or other publications. You acknowledge that you use this information at your own risk. Always do your own research and consult with qualified professionals when making business decisions. Copyright Notice: This video and the Max Out Creative YouTube channel contain original content including dialogue, music, and images that are the property of Max Out Creative, LLC unless otherwise stated. You are welcome to share or embed our videos provided that clear credit is given to Max Out Creative and a link back to our YouTube channel is included. Unauthorized reproduction, editing, or distribution is prohibited. #GoogleBusinessProfile #LocalSEO #InsuranceMarketing #MedicalClinicMarketing #MaxOutCreative #GBPOptimization #SmallBusinessGrowth #MarketingTips2025 #MaxOutCreative #DigitalMarketing #InsuranceAgencyMarketing #LeadGeneration #LocalBusinessMarketing #SEOForInsuranceAgents #LocalSEO #ContentMarketing #ClientAcquisition #AdAgency #DigitalAds #EmailMarketing #DigitalStrategy #PerformanceMarketing #WebsiteOptimization #SearchEngineOptimization #CommercialProduction #SocialMediaAds #AffordableMarketing #IndependentAgents #TampaMarketingAgency #HealthcareMarketing #MedicalWebsiteDesign