Culture Over Clicks Webinar with People First скачать в хорошем качестве

Culture Over Clicks Webinar with People First

As we head into the midterm election cycle, Latino communities are too often treated as a single voting bloc—resulting in campaign messaging that misses the mark. This conversation explores how organizations, creators, and campaigns can move beyond one-size-fits-all strategies and build programs that actually resonates. We dig into what it means to put people first: integrating cultural nuance, lived experience, and values-driven storytelling to create content that doesn’t just drive clicks, but builds trust and impact. If you’re a creator, organizer, or strategist, join us for a conversation with Bea Wiler and Mariana Castro as they share insights from their work, lessons learned, and what’s actually working on the ground.