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Understanding how data is structured is the key to ensuring your information flows perfectly across your integrated workflows. OnceHub uses "Objects" as containers for your data and "Properties" as the specific data points within them, like an email address or a meeting note. By mastering these structures, you can capture high-quality data that remains consistent throughout your entire customer journey. Whether you are tracking persistent contact info or appointment-specific details, organizing your data correctly ensures that your integrations work without a hitch. What you'll learn: ✔️ Distinguishing between Contact, Meeting, and Conversation objects ✔️ The difference between permanent System Properties and flexible Custom Properties ✔️ How to create a new custom property with specific data types and descriptions ✔️ Managing your data by archiving and restoring properties for historical accuracy 👍 Like this video, comment with your questions, and subscribe for more OnceHub tutorials. Read more about this feature on our Support Center: https://help.oncehub.com/help/introdu... Have more questions? You're most welcome to contact support@oncehub.com.