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Why Beyond Meat and the plant-based meat industry couldn't live up to the hype

Beyond Meat was off to a sizzling start when it went public in 2019. Better-tasting products from the company and others in the plant-based meat industry drove soaring stock prices and booming sales, while growing partnerships with restaurants and retailers increased consumer acceptance. Yet, something has changed over the last few years. Instead of continued growth, the industry faces declining sales, mounting layoffs, and shuttered factories dominating headlines. Chapters: 00:00 - Introduction 1:48 - Rise of plant-based meat industry 4:11- Pricing and inflation challenges 6:54 - Health, taste and marketing confusion 10:39 - What’s next? Produced by: Jeff Huang Edited by: Andrea Miller Graphics by: Jason Reginato Managing Producer: Anuz Thapa Additional Footage: Getty Images » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to earn some extra money on the side? Take CNBC’s new online course How to Start a Side Hustle to learn tips to get started and strategies for success from top side hustle experts. Pre-register now and use coupon code EARLYBIRD for an introductory discount of 30% off $97 (+taxes and fees) through April 1, 2025: https://cnb.cx/4gPqi2y Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC #BeyondMeat Why Beyond Meat and the plant-based meat industry couldn't live up to the hype