CATALYST’S REBRAND: WHEN “CONNECTED SOCAL” BECAME CATALYST CANNABIS CO. скачать в хорошем качестве

CATALYST’S REBRAND: WHEN “CONNECTED SOCAL” BECAME CATALYST CANNABIS CO.

CATALYST’S REBRAND: WHEN “CONNECTED SOCAL” BECAME CATALYST CANNABIS CO. presented by ‪@nuggnotes‬ What started as a licensing deal between Southcorp Holdings (Elliot Lewis) and Connected California International ended in a strategic split. The move let both companies reclaim their lanes: Connected as “designer weed” cultivators, Catalyst as retail disruptors under their “Weed to the People” banner. This is the story of Catalyst’s rebrand—why clarity mattered more than the name. ⸻ 🧠 What You’ll Learn: • Why Southcorp/Catalyst only licensed “Connected SoCal,” never owning the name • How Connected’s premium wholesale model clashed with Catalyst’s retail war tactics • Why other retailers’ backlash made it harder for Connected to sell in SoCal • How a blunt phone call confirmed the rebrand was necessary • Why Catalyst leaned into a blue-collar, pro-labor, scrappy identity • How Connected refocused on top-shelf wholesale flower without baggage • Why Catalyst customers followed stores, not signage, after the name change • How both sides preserved ties—Catalyst still stocks Connected flower & holds ~2% equity ⸻ 📦 clarity. culture. coexistence. — 🪴 Follow @nuggnotes on Instagram, YouTube & X for cannabis brand deep dives, culture-first market stories & legacy-to-legal insights. 💬 Do you think Catalyst’s “Weed to the People” approach helps or hurts California’s retail market? #CatalystCannabis #ConnectedCannabis #WeedToThePeople #CaliCannabis #CannabisRetail #NuggNotes #legacytolegal sources: • Branfalt, TG. “Elliot Lewis: Competing Against Cannabis Venture Capital in Southern California.” Ganjapreneur Podcast, 26 Feb. 2021, ganjapreneur.com/elliot-lewis-competing-against-cannabis-venture-capital-in-southern-california/.  • “Catalyst Cannabis Co. Launches in Southern California.” PRNewswire (via PRWeb), 31 July 2020, prweb.com/releases/catalyst-cannabis-co-launches-in-southern-california-822795628.html.  • Maschke, Alena. “Catalyst CEO Elliot Lewis Isn’t in the Long Beach Cannabis Business to Make Friends.” Long Beach Business Journal, 19 Apr. 2021, lbbusinessjournal.com/business/news/catalyst-ceo-elliot-lewis-isnt-in-the-long-beach-cannabis-business-to-make-friends/.  • Casacchia, Chris. “Dozens of California Cities, Counties Could OK New Recreational Marijuana Markets.” MJBizDaily, 13 Sept. 2022, mjbizdaily.com/dozens-of-california-cities-counties-could-approve-new-recreational-marijuana-markets/.  • Bobrow, Warren. “5 Quick Questions with Elliot Lewis, Owner/Founder Catalyst Cannabis Co.” Forbes, 27 July 2020, forbes.com/sites/warrenbobrow/2020/07/27/5-quick-questions-with-elliot-lewis-ownerfounder-catalyst-cannabis-co/.  • “Connected Did Not Respond to Comment; Catalyst CEO Says Aggressive Pricing Hurt Connected’s Sales.” Long Beach Business Journal, 19 Apr. 2021 (same article as above, section on licensing split).