CATALYST’S REBRAND: WHEN “CONNECTED SOCAL” BECAME CATALYST CANNABIS CO. скачать в хорошем качестве

CATALYST’S REBRAND: WHEN “CONNECTED SOCAL” BECAME CATALYST CANNABIS CO.

CATALYST’S REBRAND: WHEN “CONNECTED SOCAL” BECAME CATALYST CANNABIS CO. presented by ‪@nuggnotes‬ What started as a licensing deal between Southcorp Holdings (Elliot Lewis) and Connected California International ended in a strategic split. The move let both companies reclaim their lanes: Connected as “designer weed” cultivators, Catalyst as retail disruptors under their “Weed to the People” banner. This is the story of Catalyst’s rebrand—why clarity mattered more than the name. ⸻ 🧠 What You’ll Learn: • Why Southcorp/Catalyst only licensed “Connected SoCal,” never owning the name • How Connected’s premium wholesale model clashed with Catalyst’s retail war tactics • Why other retailers’ backlash made it harder for Connected to sell in SoCal • How a blunt phone call confirmed the rebrand was necessary • Why Catalyst leaned into a blue-collar, pro-labor, scrappy identity • How Connected refocused on top-shelf wholesale flower without baggage • Why Catalyst customers followed stores, not signage, after the name change • How both sides preserved ties—Catalyst still stocks Connected flower & holds ~2% equity ⸻ 📦 clarity. culture. coexistence. — 🪴 Follow @nuggnotes on Instagram, YouTube & X for cannabis brand deep dives, culture-first market stories & legacy-to-legal insights. 💬 Do you think Catalyst’s “Weed to the People” approach helps or hurts California’s retail market? #CatalystCannabis #ConnectedCannabis #WeedToThePeople #CaliCannabis #CannabisRetail #NuggNotes #LegacyToLegal