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Most D2C and ecommerce founders don’t actually know how their brand is performing. They just feel it’s good or bad. That’s not business. That’s guessing. GA4 gives insane depth of data, but that’s also the problem — too many reports, too many metrics, too much confusion. In this video, I simplify GA4 for D2C & ecommerce brand owners. You’ll learn: – Why revenue alone doesn’t tell the full story – How to judge if your brand is actually healthy or silently dying – Which GA4 metrics matter for founders (not analysts) – Which reports you should ignore completely – 9 critical GA4 data points you must check regularly – How these metrics connect to ads, CRO, retention, and scale This is not a GA4 tutorial. This is a decision-making framework using GA4. If you’re running a brand and not reading numbers properly, you’re operating blind. — D2C by Nikhil #d2c #ecommerce #ga4 #datadriven #performancemarketing #brandmetrics #onlinebusiness #digitalmarketing #businessgrowth