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Higher education leaders are being asked to do more with less—boost enrollment, improve retention, and support student success amid growing digital complexity. Yet one of the most critical student touchpoints is often overlooked: site search. In this webinar, learn how executive leaders at Massachusetts College of Liberal Arts (MCLA) elevated site search from a basic utility to a strategic investment. Joined by @EriDesign the conversation dives into how modern site search and AI can drive enrollment, streamline onboarding, and build trust in institutional content. Visit cludo.com to learn more about AI search and eridesignstudio.com for all your design and digital experience needs! 00:00 Welcome to the Webinar 02:02 Agenda and Introductions 06:10 The Challenge Facing Higher Ed Websites 09:42 Introducing Massachusetts College of Liberal Arts (MCLA) 12:00 The Catalyst 15:45 The Audit with ERI 18:01 Why MCLA Chose Cludo 19:40 The Solution: AI-Powered Search 21:35 Building A New Search Experience 23:45 Implementation & Configuration 29:20 Live Cludo Demo 41:25 Results & Outcomes 45:32 Panel Discussion 50:15 Q&A and Final Remarks