When 2 chiefs are better than 1: the rise of the power couple скачать в хорошем качестве

When 2 chiefs are better than 1: the rise of the power couple

In this episode of CMO Therapy, I sit down with Michelle to talk about one of the most misunderstood (and quietly tense) relationships in the C-suite: the Chief Marketing Officer and the Chief Commercial Officer. This conversation was sparked by a debate that really stuck with me about where marketing should sit in an organisation, especially in fast-growing or acquisition-heavy businesses. There’s a growing assumption that marketing should automatically roll into commercial and Michelle articulates, brilliantly, why that can be a problem. As she puts it, “the Chief Commercial Officer drives revenue today. The Chief Marketing Officer builds revenue for tomorrow.” That distinction alone stopped me in my tracks. We dig into why marketing so often becomes sales support, what happens when there’s no CMO voice at the table and what “good” actually looks like when commercial and marketing work in true partnership. If you’re a CMO or marketing leader trying to move from lead factory to long-term growth engine, you’ll get a lot from this one.