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"Elon Musk’s social media platform X, formerly known as Twitter, is facing another major setback. A record number of advertisers are threatening to cut their spending on the platform, raising serious questions about its future. But what’s driving this exodus, and what does it mean for X? Since Elon Musk’s $44 billion takeover of Twitter in 2022 and its rebranding to X, the platform has been struggling to maintain its advertising base. According to a new survey by analytics group Kantar, a net 26 percent of marketers plan to cut their spending on X in 2025—the largest recorded pullback from any major global advertising platform." "So, what’s behind this mass exodus? The main concern is brand safety. Musk’s decision to loosen content moderation in line with his free speech ethos has allowed more extreme and contentious material to appear on X. Big brands like Disney, IBM, and Apple have already pulled out, not wanting their ads to appear next to harmful or divisive content." The Kantar survey, which included interviews with 18,000 consumers and 1,000 senior marketers across 27 markets, revealed that only 4 percent of marketers believe X is a ‘brand safe’ platform. Compare this to Google, where 39 percent of marketers feel safe advertising." "X isn’t taking this lightly. A spokesperson for the platform claimed their brand safety rate is actually 99 percent, as validated by third-party companies like DoubleVerify and Integral Ad Science. They also noted that consumer ad preference for X has increased since Musk’s takeover." "However, this hasn’t been enough to win back advertisers. In fact, tensions are higher than ever. Musk recently escalated the situation by threatening to sue a marketing trade body and major advertisers, including Unilever and Mars, for what he described as an ‘illegal boycott’ of X." "Musk’s harsh words for advertisers, particularly during a public interview where he told them to ‘go fuck’ themselves, have only worsened the situation." Earlier this year, X seemed to be mending relations with advertisers. At the Cannes advertising festival, Elon Musk and X CEO Linda Yaccarino launched a charm offensive to win back the advertising industry’s trust. But, according to marketers, that goodwill has largely evaporated after Musk’s recent legal threats." "The advertising industry’s concerns present a huge financial threat to X, which relies heavily on ad revenue to stay afloat. With more big brands pulling back, the platform could struggle even more to regain its footing." "Meanwhile, X faces increasing competition from other platforms that offer stronger content moderation and brand safety assurances, which could further erode its market position." "Elon Musk may have transformed X into a platform that prioritizes free speech, but at what cost? With major advertisers abandoning the platform in record numbers, the financial outlook for X is looking grim. The question is: Can Musk turn it around, or is X headed for more trouble?" "Let us know what you think in the comments below, and don’t forget to like and subscribe for more updates on this evolving story." Impact of advertisers leaving X, Strategies to retain advertisers in X, How X can overcome advertiser threats, X advertising industry crisis, What advertisers want from X, X brand safety concerns, The future of advertising in X, Advertiser boycott impact on X, X advertising revenue decline, Innovative ad strategies for X #elonmusk #twitterx #revenue #google #mars #unilever #adverts #finance