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In this episode of Business Wednesday, Jillian Conley, VP of Marketing at The CEO Woman, walks through one of the most important sales skills a CEO can build: overcoming objections with clarity—not pressure. You'll learn: Why objections are often just questions in disguise The L.A.C.E. method (Listen, Acknowledge, Clarify, Explain) How to reframe common pushbacks like “It’s too expensive” or “I need to think about it” Ways to use proof and prep to build confidence and close with integrity How to prevent objections by improving your messaging upstream Whether you’re selling a service, program, or partnership, this session helps you turn awkward moments into trust-building conversations that lead to action. 🎯 Perfect for: Women entrepreneurs ready to lead with confidence and sell without the sleaze. #WisdomWednesday #TheCEOWoman #WomenInBusiness #SalesConfidence #OvercomingObjections #JillianConley #BusinessLeadership #ServiceBasedBusiness #MarketingWithIntegrity