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🚘 NUMMI: How Toyota Fixed GM’s Worst Factory & Built a Model of Respect and Learning In this video, we explore one of the most iconic case studies in modern management — the story of NUMMI (New United Motor Manufacturing Inc.), a joint venture between Toyota Motor Corporation (TMC) and General Motors (GM) in Fremont, California. Once notorious for absenteeism, strikes, and poor discipline, the same plant became a global benchmark of teamwork, trust, and productivity — all through Toyota’s “Respect for People” principle and Lean Manufacturing practices (TPS). 🌟 What You’ll Learn in This Case Study: ✅ How Toyota & GM collaborated to rebuild the Fremont plant culture ✅ Why UAW Union partnership was key to NUMMI’s success ✅ How Toyota Production System (TPS) enabled empowerment, Kaizen & problem-solving ✅ Insights from Edgar Schein’s Organizational Culture model on behavioral change ✅ The power of trust, shared decision-making, and leadership humility ✅ Why NUMMI ultimately closed after GM’s bankruptcy — despite its cultural success 🧭 Key Learnings: Respect for People is the foundation of sustainable performance. True change happens when management shares power and builds trust. Culture change requires redefining behavior, systems & leadership alignment. Even successful models fail when economic & strategic alignment is lost. 📚 References & Sources: Nigel Thurlow (2020) – Reflections on NUMMI with John Shook (Lean Institute, ex-Toyota) Shook, J. (2010). How to Change a Culture: Lessons from NUMMI, MIT Sloan Management Review Katie Anderson (2024) – Leadership Lessons from NUMMI Paul Adler (1992) – Organizational Learning & Empowerment at NUMMI David Veech (2023) – The NUMMI Story Documentary 🎥 Related Resources: Nigel Thurlow & John Shook – NUMMI Reflections Katie Anderson – Leadership Insights David Veech – NUMMI Story #NUMMI #Toyota #GM #CaseStudy #LeanManufacturing #LeadershipLessons #SelfManagedTeams #OrganizationalBehavior #FutureOfWork #RespectForPeople #ContinuousImprovement #TeamworkCulture #Kaizen #BusinessStrategy #WorkplaceCulture #ManagementResearch #BusinessLeadership #AutomotiveIndustry