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Optimizing Newsletter Signups: My Data-Driven Journey with PostHog In this video from my Tiny Improvements series, I'm diving into product analytics to improve newsletter signups on my personal site. Join me as I share my engineering process, from discovering a bug with my old provider to setting up an A/B test with PostHog to find the best-performing newsletter signup form. Despite fewer-than-hoped signups, I've gathered key insights to refine my strategy. Plus, a sneak peek into my next steps, like redesigning the signup popup and enhancing site SEO. If you're a startup founder or indie hacker, you’ll find plenty of actionable tips here! This video was sponsored by Posthog - give it a shot and tell 'em I sent ya: https://posthog.com/mikebifulco Pull Requests for this video: https://github.com/mbifulco/blog/pull... 00:00 Product Analytics for Engineers 01:18 The Results are in! 04:09 Code review in Next.js 04:49 I switched from VS Code to Cursor 05:50 Looking at the variant that won 06:31 Ship a variant directly from PostHog 07:30 A surprise I didn't see coming 08:05 What we did and what's next