Скачать с ютуб High touch, multichannel engagement with AI VB Live в хорошем качестве

High touch, multichannel engagement with AI VB Live

High-touch, multichannel engagement with AI (VB Live). High-touch, multichannel engagement is within every brand’s reach, but it requires putting AI in the driver’s seat. For a solid understanding of what it takes to fully integrate customer data and AI into your cross-channel marketing, don’t miss this VB Live event! Register here for free. “Companies like Netflix and Amazon have demonstrated how to deliver superior customer experiences with AI, and it’s time for every brand to embrace this philosophy,” says Vijay Chittoor, CEO at Blueshift. “AI is coming to a point of maturity where you can build AI systems that non-technical marketers can actually use.” At the speed at which customer data is being generated these days, the old processes — data warehouses, teams of analysts, tools tied to single-channel execution — are thoroughly out of date. As a result, a majority of customer data lies “dormant,” Chittoor says, and doesn’t impact the end customer experience.