How Coke used WhatsApp Audio effectively to drive consumer engagement скачать в хорошем качестве

How Coke used WhatsApp Audio effectively to drive consumer engagement

Sailor Studio was responsible for creating the video case for the "Magic Sounds" campaign for Coca-Cola, developed by Ogilvy Brazil. This innovative initiative combines technology and fun, inviting users who purchase Coca-Cola products through iFood to record Christmas audio messages using Kora, the virtual assistant on WhatsApp. The campaign aims to celebrate the strength and magic of Christmas, highlighting moments of connection with family and friends. Participants are challenged to draw the silhouette of the iconic Coca-Cola bottle using audio waves. The virtual assistant has been trained to recognize and evaluate these drawings. The campaign was a success, at the 2023 Cannes Lions creativity festival, "Magic Audios" was recognized with 2 bronzes in the categories: Mobile and Brand Experience & Activation. Furthermore, received a Merit on The One Show #coke #advertising #learningmarketing #learndigital #learndigitalmarketing #advertising #cokebrazil #mbamarketing