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Dive into the core of expert design cognition with the 4-Level Hierarchical Decision Making Model proposed by Grietjie Haupt. This video explores how designers from diverse fields, including engineering, industrial design, and architecture, navigate complex problem-solving by transforming their mental states through hierarchical abstraction. What you'll learn: • Understanding Hierarchical Thinking: Discover how designers structure their thoughts in a multi-directional and inter-relating manner between their internal and external worlds. • The 4-Level Model Explained: We'll deconstruct this alternative ontological model that supports the early phases of the design process, offering insights into its underlying assumptions and operational characteristics. The model clarifies decision-making by categorizing thought content into four distinct levels of abstraction: ◦ Level 1: Aspectual Intentions – The abstract, overarching philosophical principles and values guiding the design, such as aesthetics, economics, or physicality. ◦ Level 2: Functional + Behavioural Intentions – The specific purpose and expected performance of the artifact, where designers clarify what the design is supposed to do and how it will operate. ◦ Level 3: Physical Elements – Ideas about the basic materiality, components, and properties of the artifact, including shape, size, material, and spatial composition. ◦ Level 4: Implementation Intentions – How the design's physical nature and context influence the realization of aspectual and functional intentions, involving commitment and propagation of decisions. • Multi-directional Transformations: Explore the crucial roles of lateral transformations (generating varied alternatives) and vertical transformations (developing existing ideas with greater detail and specificity) in achieving design coherence. • Anchoring and Adjustment: See how designers use intentions as anchoring mechanisms to frame their decision-making process, ensuring internal consistency and coherence between initial ideas and final solutions. • Cognitive Tool for Design Education: Understand how this model serves as a practical, visual decision-making tool for design educators and students, fostering self-awareness and enhancing knowledge application during the design process. It provides guidance for cognitive apprenticeship, helping students develop expert-like decision-making skills. This framework aims to address limitations in traditional static design tools by accounting for the dynamic and complex nature of human decision-making in creative environments. It offers a robust approach for managing information overload, reducing misunderstanding, and achieving coherence in design problem-solving. Target Audience: Design students, educators, researchers, engineers, industrial designers, architects, and anyone interested in cognitive psychology, decision science, and creative problem-solving methodologies. Keywords: #HierarchicalThinking #DesignCognition #DecisionMaking #ProblemSolving #4LevelModel #DesignEducation #Ontology #CognitiveTool #DesignProcess #MultiDirectionalTransformation #AspectualIntentions #FunctionalIntentions #PhysicalElements #ImplementationIntentions #DesignResearch #CognitiveApprenticeship