Getting behind the “why” with qualitative content research – with Jevgenija Litvina скачать в хорошем качестве

Getting behind the “why” with qualitative content research – with Jevgenija Litvina

SUPPORT US! We’re volunteer run, so we depend on sponsors and individual supporters to make these events happen. If you enjoy our events, please consider buying us a virtual coffee on our KoFi page: https://ko-fi.com/uxwritingmeetup *** TOPIC Does this sound familiar? You constantly hear someone saying: "We just don't have time for research". If something does get prioritized, it's usually about testing functionality. Your team doesn't know how to contribute as a content person. Talking to stakeholders about content research feels like talking to a wall. Now, if you nodded at least once, this session is for you. What Jevgenija covered in the session: Where to begin and how not to go nuts How to align content research with business goals Which research question to use and when How to get stakeholders buy-in *** SPEAKER Jevgenija is a UX writer at Skribble, an e-signing scale-up based in Zürich. Originally from Latvia, she has been doing UX writing in German and English without knowing that UX writing was a thing. Then a friend introduced her to a product designer at Skribble, who helped her dive deeper into the world of UX writing. Since then, it's been a love story, to say the least.