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(27 Sep 2008) Ibiza, August 3-4, 2008 1. Various shots of Salinas beach club 2. SOUNDBITE: (Spanish) Juan Andres Santalla, Waiter: "This season is different to previous ones because Europe is suffering from an economic crisis. But beyond the crisis the government policy tends to filter the kind of tourists that come to the island. They try to reverse from massive crowds of party people and go back to what Ibiza used to be. Families and quiet tourists that come to enjoy the beach in peace." 3. Various shots of beach club 4. SOUNDBITE: (Spanish) Maria Angeles Lopez, Tourist "I think it is great. Ibiza is an island very different from the rest. I prefer to be surrounded by people of a good economic status, so the island can keep its charm. That's why we come here for." 5. Various set ups of Pepa Mari, councillor for tourism of Ibiza 6. SOUNDBITE: (Spanish) Pepa Mari, Councillor for Tourism of Ibiza: "In the last years we've experienced an increase in the number of luxury hotels. This type of tourism has always been the case of Ibiza, because it is a popular destination for famous people that mainly stay at big houses and villas. So we want now to promote and increase this type of tourism. But under no circumstances are we talking about one type of tourism or the other. We think that Ibiza can receive everybody and we keep working for that." 7. Various shots of San Antonio 8. Various shots of Salinas luxury villas 9. Various shots of children at swimming pool 10. Various shots of family at their villa 11. SOUNDBITE: (French) Laurent Vidal, Villa owner: "I think that Ibiza is a place where you can live out the night and the day if you wish. If you want a family life you can have a family life. Also if you are a night clubber you can be a night clubber and party all night long. People adapt their lives to what they want to do during their holidays here. I don't think that the government can change things by force. It will be difficult for them to achieve that." 12. Various shots of Marina 13. Mid shot of couple entering luxury apartment block 14. Various shots of couple visiting luxury apartment on sale 15. SOUNDBITE: (German) Katja Matzke, Real Estate Broker: "The future looks very bright for us. The island is small in size and it won't get bigger. But if you look at the real estate market worldwide - and we can do that because we have branches all over the world - this slice of the market looks very good here in the island and it will remain the same in the future. It will get more interesting and we will surely have more success." Formentera, August 4, 2008 16. Various shots of port 17. SOUNDBITE: (Spanish) Francisco Canas, Tourist: "I think that currently there is a lot of infrastructure that have been here for many years and it will be very difficult to change it radically. On the other hand I think that people have the right to have fun spending less money, but I don't see a conflict between both kinds of tourism. I think that this place as a luxury destination is already well known in Spain. So they should work to promote it in other countries." 18. Various shots of yachts in port LEAD IN: In the past twenty-five years the Spanish island of Ibiza has been the synonym for wild partying. But now the local government wants to change the image of this Mediterranean island and promote it as a destination for luxury and family tourism. STORY LINE: But the dark side of night party which often results in drug and alcohol abuse as well as complaints from other tourists of too much noise has taken its toll. Not far from the Jockey Club beach lies the Salinas urbanisation. Find out more about AP Archive: http://www.aparchive.com/HowWeWork Twitter: / ap_archive Facebook: / aparchives Instagram: / apnews You can license this story through AP Archive: http://www.aparchive.com/metadata/you...