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From 10 Years of Mowing to Heavy Excavation & Tech: The Ultimate Pivot 🚜💻 How do you go from a decade-long lawn care route to a heavy excavation brand and a tech startup? Today, I’m sitting down with my good friend Jackson to discuss the "10-Year Itch" and the strategic moves he’s making to level up his business. Jackson has spent 10 years building a reputation in the green industry, but now he’s stepping into the high-stakes world of heavy iron and developing a custom pricing app to help contractors finally master their margins. In this episode, we dive into: ✅ Why 10 years of lawn care is the perfect foundation for excavation. ✅ The financial and liability risks of moving into heavy machinery. ✅ How to stop "guessing" your prices and start using data-driven tech. ✅ The "Hybrid Hustle": Managing a maintenance route while building a new division. Whether you feel stuck in a "mow-and-blow" loop or you’re looking for a blueprint on how to diversify your services, Jackson’s transparency in this interview is a masterclass in growth. 📢 SUPPORT THE CHANNEL: If you enjoyed this deep dive, please SUBSCRIBE and hit the 🔔 to see more interviews with the pros shaping the industry in Ontario. Drop a comment below: What is the one service you are dying to add to your business this year? #LawnCareBusiness #Excavation #ConstructionTech #Entrepreneur #SmallBusinessGrowth #OntarioContractors #Landscaping #lawncare #landscapedesign