How Finch turned self-care into a $100M+ game скачать в хорошем качестве

How Finch turned self-care into a $100M+ game

This is not a meditation app. This is one of the smartest subscription businesses on mobile. In this episode, we break down Finch, a self-care app with ~10M DAU, extreme retention, and a web-first monetization system that turns subscriptions into a social, altruistic act. We cover product design, streak mechanics, collectibles, subscription psychology, web revenue via Stripe, community monetization, and why Finch doesn’t even need ads to print money. What we cover • Gamified self-care loops • Subscription psychology done right • Web monetization beyond the App Store • Spend depth without whales • UA and creative strategy at scale Key takeaway The best monetization doesn’t feel like monetization. Get our MERCH NOW: 25gamers.com/shop -------------------------------------- PVX Partners offers non-dilutive funding for game developers. Go to: https://pvxpartners.com/ They can help you access the most effective form of growth capital once you have the metrics to back it. Scale fast Keep your shares Drawdown only as needed Have PvX take downside risk alongside you Work with a team entirely made up of ex-gaming operators and investors --------------------------------------- For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale. Our sponsor FastSpring: Has delivered D2C at scale for over 20 years They power top mobile publishers around the world Launch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg. --------------------------------------- This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Podcast: Join our slack channel here: https://join.slack.com/t/two-and-half... Chapters 00:00 — Why this app broke our brains 01:10 — Finch: game or mental health app? 02:10 — Core loop: Tamagotchi meets daily quests 03:30 — Goals, habits, and farming rewards 05:20 — Streaks, streak repair, and monetization pressure 07:00 — Collectibles, cosmetics, and lightweight live-ops 08:20 — DAU shock: 9 million daily users 09:10 — Retention benchmarks that look fake 10:30 — No ads… and why that matters 12:00 — Subscription as the core business 14:20 — Web presence and community scale 15:40 — The Guardian system explained 17:10 — “Pay your own price” subscriptions 19:00 — Spend depth without whales 20:40 — Why Stripe changes everything 22:00 — Web revenue vs App Store illusion 23:40 — UA channels and creative strategy 25:10 — Wall-of-text, POV, and AI creatives 27:00 — Why this scales infinitely 29:00 — What games can steal from this 31:00 — Is this the future of mobile monetization? 34:00 — Final verdict --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠  / jakubremiar   --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai