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The truth is, pricing in the wedding industry isn’t just about numbers. It’s about how you position yourself, how you present your work, and how confidently you communicate your value. In this episode, we’re breaking down the concept of perceived value through the lens of the diamond industry and what it can teach you about pricing your own services. Just like diamonds are graded by their cut, clarity, color, and carat, your brand has its own version of the “Four Cs” that determine how clients see your worth. If you’ve ever struggled to raise your prices, felt frustrated that others in your market charge more for the same work, or wondered what it actually takes to become the “luxury” choice, this conversation is for you. You’ll walk away with a renewed perspective on how luxury brands build trust, why curation matters more than comparison, and what small shifts can completely change how clients perceive your business. Your work is already valuable. It’s time the world sees it that way too. Doors to the Luxury Mastermind are now open. This is your opportunity to step into the next level of your business with strategy, clarity, and community that will support your growth every step of the way. 👉 Learn more at thelevelupco.com/workshop 00:00 – 02:09 | Mastermind Enrollment & Workshop Recap 02:10 – 06:00 | Handling Criticism and Industry Skepticism 06:01 – 10:08 | The Diamond Analogy: Pricing and Perceived Value 10:09 – 17:00 | The Four Cs Framework: Carat, Cut, Clarity, and Color 17:01 – 27:30 | Bridging the Gap: Curation, Clarity, and Brand Differentiation 27:31 – 38:49 | Client Experience, Confidence, and Final Call to Mastermind The Level Up Co. Resources: Wedding Planner Email Templates: https://thelevelupco.com/planner-emai... Elevated Client Experience Bundle: https://thelevelupco.com/client-exper... Elevated Shot List: https://thelevelupco.com/elevated-sho... The Luxury Framework Course: https://thelevelupco.com/theluxuryfra... The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: / thelevelupco 🔗Taylor's Instagram: / taylorpetrinovich 🔗Kelley's Instagram: / 618studios 💻Website: https://thelevelupco.com/