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In this episode of E-Coffee with Experts, our host Austin talks with Flynn Zaiger, CEO at Online Optimism, about one of the hottest yet most misunderstood marketing platforms, Reddit. Flynn shares hard-won lessons from building long-term Reddit strategies for clients, why most brands get banned quickly, and how patient, ethical engagement wins citations, trust, and even AIO visibility. He dives into what Reddit’s algorithm actually rewards, how Reddit threads influence AI Overviews (AIO), and the nuanced art of creating brand and topical subreddits. You’ll also hear why YouTube Shorts are rising, how agencies can’t rely on vanity metrics, and why building a loyal online community still starts offline. If you’re an SEO, marketer, or agency owner trying to future-proof your strategy and show up where LLMs are pulling data, this is a must-watch. 🔗 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss: 00:00 - 00:35: Introduction 00:35 - 02:20: Flynn’s Agency Origin Story & Evolution of Services 02:20 - 04:00: Reddit & Video Marketing: What's Changing for Agencies 04:00 - 06:30: Why Brands Fail on Reddit (And How to Avoid It) 06:30 - 08:20: Building Brand & Topical Subreddits for Long-Term Impact 08:20 - 10:15: Reddit Threads as AIO Fuel: What You Need to Know 10:15 - 12:45: How to Track AIO Citations with Reddit Threads 12:45 - 15:00: Fixing Negative Reddit Threads Without Getting Banned 15:00 - 17:00: Why Gaming Reddit Backfires (And What Works Instead) 17:00 - 19:00: Doing Reddit Keyword Research That Actually Works 19:00 - 21:00: Community Building: From IRL Events to Reddit Strategy 21:00 - 23:00: YouTube Shorts vs Long-Form: Which Should You Use? 23:00 - 26:00: Vanity Metrics vs True Business Outcomes for Agencies 26:00 - 29:45: Sentiment Per Impression: Flynn’s Favourite Reddit Metric 29:45 - 31:15: Final Advice: Don’t Ruin Reddit for Everyone 31:15 - 31:45: Final Thoughts 🔗 Connect with Flynn Zaiger 👥 / flynnzaiger 💻 http://onlineoptimism.com/ 🔗 FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: / digiwebsol Instagram: / dws_global LinkedIn: / digital-web-solutions.