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Most marketers don’t realize they’re just one FTC crackdown away from losing it all. Anik Singal, Founder of Complily Inc. and Lurn Inc., knows this all too well. He built a $30 million empire—only to see it crumble thanks to one FTC investigation. In this episode, Anik pulls back the curtain on the devastating compliance blunders that nearly took him out and busts the myths around FTC compliance that could be putting your business at risk. Here’s what we cover: -The marketing missteps that make you a target for the FTC (are you guilty?) -What your compliance lawyer won’t tell you, and yes, it can hurt you -The ONE question you should never ask on a sales call! After facing the FTC fire and clawing his way back, Anik's now sharing his hard-earned wisdom with “Don’t Say That” — your essential guide to avoiding legal landmines in marketing. Learn from his mistakes so you don’t have to make your own. Follow Anik Singal at: https://www.complily.com/ / aniksingal / anik / aniksingalcom / @aniksingal Anik’s Book: “Don’t Say That” https://ww.dontsaythat.com/go/ Follow Ken Okazaki at: / kenokazaki / kenokazaki https://podcasts.apple.com/gb/podcast... https://open.spotify.com/show/09IzKgh... Timestamps: 00:00 Welcome to the Content Capitalists 00:51 Anik Singal’s Story From the Ground Up 03:29 Building a Publishing Business 05:40 The FTC Showdown That Changed Everything 11:18 What Life Looks Like After the FTC Hits 18:29 Hard Lessons and Next Moves 26:25 Decoding the FTC’s Role in Business 26:50 How to Build a Business Without Complaints 27:22 Navigating New Regulations and Roadblocks 28:13 The Truth About FTC Investigations 32:13 Testimonials and Claims: What You Need to Know 40:45 Marketing That’s Compliant and Converts 47:10 Meet Complyly: Your Go-To Compliance Tool 51:22 Wrapping Up: Key Takeaways From Anik #business #marketing #entrepreneur #entrepreneurship #smallbusiness #digitalmarketing #onlinemarketing #businesstips #compliance #ftc #ftccompliance #marketingcompliance #legalsafety #businesslaw #testimonials #advertising #contentmarketing #affiliatemarketing #coursecreators #coaches #onlinecourses #makemoneyonline #businessgrowth #podcast #podcasting #interview #contentcapitalists #businesspodcast