Reimagining Legacy Brands: Charl Bassil, CBO of the BBC | IMC Conference 2025 скачать в хорошем качестве

Reimagining Legacy Brands: Charl Bassil, CBO of the BBC | IMC Conference 2025

At the 2025 IMC Conference 2025, we had a follow-up conversation with Charl Bassil, Chief Brand Officer of the BBC. Charl explains why he “banned campaigns” at the BBC, choosing instead to build creative platforms that last three to five years. He unpacks: Building long-term platforms versus short-lived campaigns. Balancing growth and relevance for legacy brands. How agencies earn a true seat at the table. Why “fresh consistency” drives lasting brand memory. “Growth is critical for us because it speaks to relevance. If we want to exist, we need to be relevant.” – Charl Bassil This video is part of our IMC Conference series. ________________ To support our work, buy us coffee here: https://jo.my/bmc ________________ Thanks to Soweto Media for the production and great editing work. To book them for your work, follow them here: ⁨@sowetomedia7752⁩ Or check out their site here: https://sowetomedia.com ________________ Thanks to our sponsors, the award-winning digital marketing agency Rogerwilco. For their latest thinking, insights and research, follow them here: Or subscribe to their channel here: ‪@rogerwilcodigitalagency‬