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Get your FREE guide to self-publishing: https://publish.tellwellpublishing.co... In this episode of the Demystifying Self-Publishing Podcast, Alyssa speaks with brand visibility expert Kim Speed about the importance of building a personal brand as an author. They discuss strategies for identifying and attracting ideal readers, the distinction between brand and branding, and the significance of authenticity in marketing. Kim shares her journey from the corporate world to becoming an author and emphasizes the need for authors to start building their community early. In this conversation, Kim Speed discusses the multifaceted journey of authorship, emphasizing the importance of building a personal brand, leveraging books for business opportunities, and the innovative strategies authors can use to fund their projects. The discussion also highlights the significance of networking, engaging with audiences, and transitioning from being an author to an entrepreneur. Kim shares personal experiences and insights on overcoming challenges and finding fulfillment in helping others succeed. ---- Chapters 00:00 Introduction to Brand Coaching and Authorpreneurship 03:02 Identifying and Attracting Your Ideal Readers 06:00 Understanding Brand vs. Branding 09:00 The Importance of Authenticity in Author Marketing 12:04 Building Community and Sharing Personal Stories 14:58 Navigating In-Person Connections and Networking 17:57 Leveraging AI and Technology in Publishing 20:55 Differentiating Your Brand in a Crowded Marketplace 26:29 Building a Personal Brand as an Author 28:05 Leveraging Your Book for Business Opportunities 30:32 Innovative Funding Strategies for Authors 33:03 The Power of Networking and Relationships 36:54 Transitioning from Author to Authorpreneur 40:51 Engaging Your Audience Without Being Salesy 47:06 Leveraging Personal Stories in Nonfiction 49:04 Challenges and Rewards of Being an Entrepreneur ---- 📚 Don't forget to: 👍 Like this video if you found it helpful! 🔔 Subscribe to the channel for more self-publishing tips and resources. 💬 Share your experiences with self-publishing in the comments below. I’d love to hear your insights! Be sure to follow us on Instagram at @tellwellpublishing Check out our website at https://tellwell.ca