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From rusty car frames to smoke-damaged heirlooms, Jim Ford of Bison Laser Cleaning is using high-tech laser cleaning to bring metal, wood, concrete, and more back to life—without harsh chemicals or mess. In this episode, we talk about how Jim carved out a niche with a truly unique service, how he partners with other trades, and why old-school, door-to-door sales still works in 2025. Why You Should Listen 🔹 Learn how laser cleaning works (in plain English) and when it beats sanding, blasting, or chemicals. 🔹 Hear how Jim partners with painters, restoration pros, and furniture specialists to create win–win projects. 🔹 Get ideas for using demos and education to sell a service most people have never seen before. 🔹 See how Jim is building systems and SOPs now so he can scale Bison Laser Cleaning to multiple locations later. In This Episode 🔹 What Bison Laser Cleaning actually does and why it’s different from traditional blasting 🔹 Real projects: classic car frames, kitchen cabinets, graffiti, concrete markings, and more 🔹 How Jim educates painters and trades through demos so they trust him with their clients’ projects 🔹 The nuts and bolts of the laser equipment and how he adjusts settings for different surfaces 🔹 Collaborating with restoration companies and Furniture Medic to save damaged furniture 🔹 Lessons from exploring franchises vs. building his own systemized, scalable business 🔹 Balancing inbound “I’m tired of sanding” calls with old-school, door-to-door outbound 🔹 Who Jim is looking to connect with next in Northern Colorado Businesses Jim Ford Recommends 🔹 Furniture Medic (Fort Collins + Centennial) — They helped drive real collaboration and referrals. Jim did demo/testing with their Centennial team, and that relationship turned into ongoing project opportunities and a strong referral channel for furniture restoration work. 🔹 Kern Painting — Jim partnered with Thomas Kern on a classic car project, and it’s a good example of how his laser cleaning supports painters by stripping/cleaning surfaces faster than sanding so they can move straight into prep and paint. Connect with Jim Ford & Bison Laser Cleaning Phone: 970-699-3535 Social & Website: Bison Laser Cleaning – Instagram & YouTube: search Bison Laser Cleaning for project videos and demos – Website: bisonlasercleaning.com Timestamps 00:00 – Intro to Jim Ford & Bison Laser Cleaning 01:05 – Why Jim chose laser cleaning and skipped the franchise route 02:17 – Types of projects: cars, cabinets, graffiti, concrete markings 03:13 – Residential clients vs. partnering with painters 04:11 – How the laser actually works on different surfaces 05:14 – Using networking to educate people about laser cleaning 07:05 – Tricky materials (like white paint) and collaborating with other laser pros 07:52 – Referral partners: home inspectors, realtors, Furniture Medic, and restorers 09:02 – How the Furniture Medic partnership started with a demo 10:08 – Jim’s sales approach: building comfort and trust with customers 11:02 – Franchise lessons and building his own SOP-driven company 12:15 – Service area, warehouse plans, and long-term vision for multiple branches 13:17 – Rust, classic cars, and uncovering hidden details with a laser 14:50 – Inbound vs. outbound: why Jim still goes door to door 15:40 – Who Jim wants to meet and collaborate with next 16:25 – How to connect with Jim and final thoughts