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Starting a D2C Jewelry Brand | Ep 1 | The Learnathon Podcast In today's podcast, we dive into the crucial role of storytelling in brand building, featuring two inspiring alumni of the J K Diamonds Institute of Gems & Jewelry who are carving their own paths in the jewelry industry. Our guests include Mr. Prapanj Kota, CEO of REIA Diamonds, who is ambitiously planning to open 300 stores in the next five years, and Mr. Hrishit Parikh, founder of hrishparikh.com, who is merging boutique jewelry design with e-commerce to reach a global audience. In this episode, you'll gain insights into the questions every aspiring entrepreneur asks when starting a business. Our guests share how they overcame these challenges, including their startup journeys, the obstacles they faced, how they landed their first customers, and the emotions that came with it. You'll also hear about how they built their dream teams, scaled their businesses, and managed their inventories. This episode is a must-listen for anyone interested in the entrepreneurial journey, as it covers the realities of building a legacy brand in the jewelry world. Tune in for a marathon of learning, packed with valuable lessons for both new and seasoned business owners. If you find this episode helpful, don't forget to like the video, subscribe to our channel, and hit the bell icon to stay updated on future episodes. 00:00:00- Introduction 00:02:51- Story behind opening 3 stores in 11 months 00:09:21- Learning from all 3 stores 00:11:13- No sales team concept 00:13:35 - Role of marketing and storytelling 00:15:01- Tier 2 market v/s Tier 1 market 00:15:52- Guhwati store was an eyeopener 00:16:49 - Behavior of consumer on digital space in both market 00:17:34 - Difference between Meta and Google 00:20:24- Spam crowd in tier 1 and tier 2 market 00:22:16- Thoughts on capital deployment 00:33:17- Finding right vendors is a PAIN 00:41:26- Working style of traditional jeweler 00:42:57- Hit the Pain point to sell 00:43:20 - How important is cerification 00:47:09- How did you get your 1st customer? 00:58:10- How do you track your competitors? 01:03:45- How do you build an A team 01:16:35- What are your current challenges 01:28:16- Thank you Music Credit for: 00:00:01- 00:01:15 and 01:28:09 01:28:17 Bensound.com 00:04:43- 00:04:44- Pixabay.com Disclaimer: This video is intended solely for educational purposes and opinions shared by the guests are their personal views. We do not seek to defame or harm any person/brand/product mentioned in the video. Our goal is to provide information for providing value to our audience. Like, Share, Subscribe for the most practical and real-world gems and jewelry knowledge exclusively brought to you by J K Diamonds Institute of Gems & Jewelry & Learnathon. The Learnathon Podcast is also available on Spotify: https://open.spotify.com/show/08Sgqc1... Click here to listen to this episode on Spotify: https://open.spotify.com/episode/3nL6... Follow us on Spotify to listen to the latest episodes and get your daily dose of practical gems and jewelry knowledge. Follow us on: Instagram: / jk_diamonds_institute Facebook: / jkdiamondsinstituteofgemsandjewelry Twitter: / jkdigj LinkedIn: / j-k-diamonds-institute YouTube: / @jk_diamonds Spotify: https://open.spotify.com/show/08Sgqc1... . . . . . #learnathonpodcast #jewelrybusiness #podcast