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"Understanding your competitors’ launch strategy can help you identify opportunity gaps." In this video, Omnilytics shows you how maximise this analysis to help you determine your opportunity gaps. How to analyse local market competitors to identify opportunity gaps: https://support.omnilytics.co/home/di... ========= About Omnilytics: https://omnilytics.co/omnilytics-over... Book a demo: https://omnilytics.co/lets-connect Get a free trial: https://pages.omnilytics.co/omnilytic... Read our blog: https://omnilytics.co/blog Watch our webinars: https://omnilytics.co/webinars Access data-driven industry reports: https://omnilytics.co/industry-reports Support Centre: https://support.omnilytics.co ========= Competitor benchmarking is a necessity for retailers as it allows you to plan accordingly. With our retail analytics software, you can easily identify who your competitors are on the local market level, analyse their strategies, as well as their reactiveness to the market. You can identify your competitors and determine opportunity gaps with an effective competitor benchmarking analysis using our retail intelligence software. Simply follow these easy steps: 1. Identify similarities and gaps between competitors' new launch strategies 2. Identify similarities and gaps between competitors' discount launches strategies 3. Validate competitors' discount launches strategies effectiveness Gaining a wider perspective on competitor reactiveness to the market becomes possible with competitor benchmarking. This also helps you identify gaps and formulate your own brand strategy to help you maximise your business and marketing efforts. #nikevsadidas #launchstrategy #competitoranalysis #competitorbenchmarking #retailintelligencesoftware