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Before a car ever hits the market, there’s a strategy behind it. In this video I walk through my process for preparing cars to maximise profit before they’re sold — from choosing the right vehicles, to reconditioning, detailing, presentation, and how I position them in the market. To show how this works in practice, I’m using two very different cars: a Holden VL Berlina Turbo and a Porsche Macan GTS. Different cars, different buyers — but the same strategy. For me, the real value isn’t just in listing a car online. It’s in everything that happens before the sale — the preparation, the attention to detail, and making sure the car presents at its absolute best. In this video I cover: How I evaluate cars for resale The reconditioning process I use to increase value The importance of presentation and detailing Why preparation can make or break the final sale price Whether you’re in the car industry, flipping cars yourself, or just curious about how dealers actually make money, this video breaks down the thinking behind it. Because in my experience, profit isn’t made when the car sells — it’s made in everything you do before it goes to market. 🚗