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Why are beauty brands so obsessed with food? 🍩🍑 From Rhode’s viral glazing lip serum to Too Faced’s chocolate-scented palettes, edible marketing is everywhere—and it’s working! In this video, we’re diving into the psychology behind food-inspired beauty products, why they might be working, and how they keep us buying more. Is it all just a fun trend, or is this marketing strategy here to stay? Shop more of my favorite products here: https://shopmy.us/bykristina MY CODES LASH LINX: "KRISTINAARANILL" for 10% OFF https://lashlinx.com/?ref=phTvc-hhc4Dsp BK BEAUTY: "KRISTINA10" FOR 10% OFF BABE ORIGINAL: "KristinaA10" FOR 10% OFF https://babeoriginal.link/G3ol77pP STRATIA: "K_ARANILLA" FOR 10% OFF www.stratiaskin.com/k_aranilla SIGMA: "BYKRISTINASTUDIO" FOR 10% OFF https://sigmabeauty.com/BYKRISTINASTUDIO CURRENTBODY: "KRISTINAS" FOR 15% OFF https://go.shopmy.us/p-3859796 CLIONADH COSMETICS: "BYKRISTINA" FOR 6% OFF YESSTYLE: "KARANILLA10" FOR 10% OFF https://shareasale.com/r.cfm?b=61830&... Music from Epidemic Sound The above description includes some affiliate links. They do not sway my opinions and reviews. You are not obligated to use them and come at no extra cost to you, but if you do, I SO appreciate your support in helping me make a small commission so I can continue to make these videos for you! 00:00 Introduction 01:04 Why is edible marketing so successful? 03:09 The use of nostalgia 05:01 Sensory marketing 07:52 The rise of absurd products to virality 11:07 Lower barrier to entry 13:18 Being part of something 16:06 In conclusion