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"Number 1 tip for new salespeople - develop commercial conversation skills" - Discussion with John Smibert. Most people new to sales assume their role is to promote their great products and services to their customers. The result is they are inclined to talk about their product and the benefits and try to convince the customer they would be better off if they implemented the product. In this discussion, sales thought leader and top trainer, Tony Bonanno, agrees with me that this is diametrically the wrong approach. So I asked Tony what people new to sales need to keep top of mind. I felt his answer was spot on. Tony provided some gems that, if you adopt them, will fast track your sales career. View the interview for the answer. ****************** Tony Bonanno is a thought leader in sales management, sales growth and behavioural change Tony Bonanno is a thought leader in sales management, sales growth and behavioural change