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Title: Film and New Media Location: New York Museum of Modern Art Time/Date of recording: 27 June 1966 Speakers: Marshall McLuhan, Ralph Baldwin and Tony Schwartz Topics discussed: McLuhan describes "media ecology" "stream of consciousness" the movie as a repeat of ordinary life ("parahodos", prose Realism, and "the great age of satire" [Pepys and Defoe]) silent reading and grammar vs. slang Dickens and Dostoevsky, Poe and Baudelaire (gangster/cowboy movies, the Beatles, and Chaplin made playfully outside of the studio) ("putting on" the public) McLuhan chides the questioner for "giving up too early" Victorian novels all begin back 30 or 40 years before the publication date of the book (Scott and Dickens, etc.) the inauguration of the "Rearview Mirror" (repeated the next day at Fordham) (Garden of Eden mentioned at 38:04) (climaxes with photo and film) McLuhan on the non-visual "coincidental" (overlaying) About Marshall McLuhan: Marshall McLuhan (1911-1980) was the first major communications theorist of how the new media have the power to transform human nature. No matter how powerful or persuasive the message, he said, it’s the media that have changed our patterns of thought and behaviour. Now, in a world dominated by the Internet and social media, McLuhan’s revolutionary ideas are as hotly debated as they were in the 1960s, when he became an academic star known worldwide for his catchy slogans “the medium is the message,” “the global village,” and “hot and cool media.” Today, McLuhan is back in the spotlight again, this time as the first seer of cyberspace. For decades scholars and students have read Marshall McLuhan’s landmark books Understanding Media and the Gutenberg Galaxy, recognizing him as the foremost theorist of how the new media have affected human behaviour. More information: https://mcluhangalaxy.wordpress.com http://www.marshallmcluhanspeaks.com http://www.mcluhanonmaui.com http://www.fivebodied.com