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There's no one-size-fits-all approach to business. Strategic frameworks can often be limiting, and what has worked well for one company may signal the beginning of the end for another. This is where situational awareness comes in handy... Wardley Mapping can help to determine when to outsource, when to buy and when to build. By investing in the innovations that are of the greatest value to customers - and building upon the successes that have come before - it is possible to not only predict the future, but to shape it! Follow Simon Wardley at / swardley Find out more in this explainer video from iluli by Mike Lamb – explaining the ideas and innovations changing our lives. New videos on the 1st of every month. Don't forget to like and subscribe: https://bit.ly/subscribe_to_iluli Or visit the iluli website: https://www.iluli.eu _____ Sources and Further Reading: • Crossing the River by Feeling the Stones by Simon Wardley: • Crossing the River by Feeling the Stones (... _____ 0:00 Introduction 0:33 Situational awareness 1:20 Wardley Mapping 2:48 Four stages of tech evolution 3:46 Investment decisions 4:23 Build, buy or outsource 5:18 Conclusion