"Giftology" by John Ruhlin скачать в хорошем качестве

"Giftology" by John Ruhlin

Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book "Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention" by John Ruhlin. The concept of "Giftology" or as the author also calls it “radical generosity” or “strategic gifting” is enormously powerful for establishing and nurturing business relationships when done correctly. And when it’s done incorrectly it can needlessly derail a business relationship, often permanently. In reading the book, you’ll learn the science of "Giftology" with case studies and statistical research, how to create a manageable budget for gifting, when your gift will have the most impact, the advantages of thoughtful giving over “safe” consumable gifts, and many common pitfalls to avoid. What are some of the pitfalls to avoid? Here’s one: stop putting your company logo on gifts. Here’s another: stop giving Thanksgiving or Christmas gifts. And another: don’t give food or wine. The book explains why all of those approaches are problematical as well as how best to maximize the value of your gifts to the recipient. Gifting, and the idea of radical generosity, can progressively impact all aspects of your life in ways you never thought possible. This gem of a book will completely reorient your approach to gifts and your gifts will have a lot more impact. And to listen to an interview with John Ruhlin about "Giftology", visit MarketingBookPodcast.com