Episode 14 | Scarily Good Marketing: Westpac’s Creative Comeback скачать в хорошем качестве

Episode 14 | Scarily Good Marketing: Westpac’s Creative Comeback

When was the last time a bank ad actually made you smile? Or think twice before spending? In this episode of Canned, hosts Ben van Rooy (Human Digital) and Steph Quantrill (Cue Marketing) chat with Allie Buczkowski and Georgia from Westpac New Zealand about how a major bank took creative risks, and won. From Black Friday Hangovers to The House of Credit Card Horrors, this episode dives into how Westpac is reimagining finance marketing for Gen Z. Expect smart strategy, brave ideas, and a few jump scares along the way. 💡 What You’ll Learn • Turning financial education into entertainment – How Westpac made money talk fun and relevant for Gen Z. • The “Black Friday Hangover” campaign – Using TikTok and humour to promote mindful spending. • Creating “The House of Credit Card Horrors” – A horror-themed activation to bust myths about credit cards. • Collaboration that clicks – How Westpac, Saatchi & Saatchi, Spur, and Spookers brought the concept to life. • Measuring success – From impressions and engagement to long-term brand consideration. • Building creative confidence inside a cautious category – How brave ideas get approved (and celebrated). 💬 Bonus Nuggets 🧃 A real “spending clarity” drink brewed with Kiwi brand Ārepa. 👻 Horror meets finance — and 1,200 people survived to tell the tale. 📱 TikTok and YouTube overrate cards and calculators. 💬 The word “hangover” hit harder than anyone expected. 🏆 Watch for this work on next year’s award circuit. 🎧 Why Watch If you think banking marketing is all rates and regulations, this episode will change your mind. Westpac’s team proves that when you mix cultural insight with creative courage, even financial education can become binge-worthy content. 🕒 Chapters 00:00 – Welcome to Canned 01:00 – Meet Allie & Georgia from Westpac NZ 02:30 – The making of “Avoid a Black Friday Hangover” 05:00 – TikTok, truth bombs & financial literacy 09:30 – Partnering with Ārepa: turning insight into activation 12:00 – Balancing creativity and compliance 18:00 – Inside “The House of Credit Card Horrors” 23:00 – Working with Spur, Saatchi & Spookers 28:00 – Turning activations into content 33:00 – What Gen Z taught Westpac about credit 36:00 – Why creative bravery pays off 38:00 – Ben & Steph wrap up + next week’s teaser 🎙️ Hosted by: Ben van Rooy – Founder, Human Digital Steph Quantrill – Director, Cue Marketing 💼 Guests: Allie Buczkowski – Propositions Team, Westpac NZ Georgia Livingstone – Campaigns Marketing, Westpac NZ 👉 Subscribe to Canned for more unfiltered conversations about marketing, creativity, and campaigns that cut through. 📩 Got an idea or guest suggestion? Drop it in the comments below.