Blending Creative Partnerships, Data, and Authenticity for Brand Growth With Brad Hendrickson скачать в хорошем качестве

Blending Creative Partnerships, Data, and Authenticity for Brand Growth With Brad Hendrickson

Brad Hendrickson is the Chief Client Officer and Partner at Magnetic Creative, a leading branding and marketing agency specializing in helping consumer packaged goods (CPG) companies discover their "true north" through strategic brand building and storytelling. With over 15 years of agency and CPG expertise, Brad has played a pivotal role in Magnetic Creative’s growth, contributing to the agency’s expansion to a global team of over 120 and hundreds of clients, while supporting some of the world’s most recognized brands. An entrepreneur at heart, Brad brings a unique perspective from his experience across agency leadership, CPG brand strategy, and early-stage investing, making him an expert in breaking down silos between marketing, sales, and retail execution. About the Episode In a crowded marketplace full of products promising unique experiences, how can a brand truly stand out? According to Brad Hendrickson, the answer lies not in just having a great product, but in creating a brand that resonates emotionally with its audience. With his extensive experience in creative partnerships and CPG brand strategy, Brad emphasizes the importance of understanding your customers' needs, behaviors, and motivations. He explains how combining creativity with data-driven insights and building a strong community can lead to long-term brand growth and loyalty. Join Tyler Lane as he sits down with Brad to discuss how brands can balance storytelling with data, why community-building is essential, and how agencies are leveraging AI without compromising creativity. Key Moments • Introduction [0:00] The Entrepreneurial Hustle Behind Creative Leadership • How Brad's entrepreneurial journey shaped his perspective on marketing and agency growth [1:57]. Building Trust for Agency Growth • How trust between clients and agencies can be the catalyst for lasting success [5:16]. Opportunities and Threats in CPG • Brad shares the biggest opportunities and threats in the CPG landscape today [8:08]. Community over Product: The Key to Loyalty • Why building a community is more important than just offering a great product [13:09]. User Communities: The Untapped Power • Why brands struggle to effectively harness user-generated content and communities [18:24]. Leveraging AI Without Losing the Creative Edge • How Magnetic Creative utilizes AI in workflows while keeping creativity front and center [20:34]. The Legal and Ethical Considerations of AI in Marketing • Brad discusses the legal risks and ethics of using AI in marketing campaigns [28:21]. Standing Out in a Crowded Market • How to make your brand stand out, not just make noise [33:30]. Breaking Through the Sea of Sameness • Brad talks about the importance of differentiation in a world flooded with content [37:11]. Resources Industry Experts • Tyler Lane on LinkedIn -   / tyler-lane-session-interactive   • Brad Hendrickson on LinkedIn -   / brad-hendrickson   Companies and Organizations • Session Interactive - https://sessioninteractive.com • Magnetic Creative - https://magneticcreative.com • Anomaly - https://www.anomaly.com • Raindrop - http://raindrop.agency The Authentic Brand Growth Your Business Needs In a world where brands are often indistinguishable, Session Interactive helps you find and elevate your unique voice. From digital marketing to creative strategy, we blend data and creativity to build brands that stand out and convert. Let us help you take your brand from good to unforgettable. Ready to elevate your brand’s growth strategy? Visit https://sessioninteractive.com to learn how we can help you reach your full potential.