Laura Merritt on the US Guinness Opportunity | Guinness Investor & Analyst Event | Diageo скачать в хорошем качестве

Laura Merritt on the US Guinness Opportunity | Guinness Investor & Analyst Event | Diageo

Guiness is already #1 in major metropolitan cities such as Boston and New York, but how does Guinness capture the sheer scale of the US market? Laura Merritt, President for the North America Diageo Beer Company and Convenience, is on hand to explain. To find out more, visit: https://www.diageo.com/en/investors/r... With a large market providing a runway for growth, Guinness is positioned to take the United States beer market by storm. Already present in American culture, Guinness has been seen across fashion in collaborations with JW Anderson, Abercrombie and has organically featuring in Olivia Rodrigo’s on-stage outfits. Laura Merritt is at the helm of the growth of Diageo’s iconic beer brand, and speaking from the Guinness Storehouse in Dublin, she looks towards Guinness’ future. 00:00 Laura Merritt’s Introduction to Diageo North America 01:25 The US Beer Market 03:22 The Distributor Landscape in North America 04:58 Guinness in the US Beer Market 06:14 Growing the Guinness Brand in the USA 08:26 Recruiting New Consumers through Guinness in Culture 10:33 Leveraging Sports and Holidays 12:15 Expanding Distribution Opportunities 14:15 Innovating with Guinness 0.0%, Fit for Channel and Seasonal Offerings 15:22 The ‘Lovely Day for a Guinness’ Campaign 16:40 Opportunities for Growth About Diageo: With over 200 brands sold in more than 180 countries, our portfolio offers something for every taste and celebration. We are a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer, including Guinness, Johnnie Walker and Baileys. We aim for the highest standards in all that we do, mixing responsibility and reliability with incredible flair. Celebrating life, every day, everywhere. --- Subscribe to our channel to keep up to date with all our latest content: https://goo.gl/TQsM3o --- Watch more films about our strategy:    • Our Strategy | Diageo   --- Diageo – Celebrating Life, Every Day, Everywhere. #WeAreDiageo #Cagny2024 #SustainableGrowth --- Find us on other social channels: Instagram: https://www.instagram.com/diageo/?hl=en LinkedIn:   / diageo   X:   / diageo_news