Luis Riu and RIU Party: the story of a success - RIU Hotels & Resorts скачать в хорошем качестве

Luis Riu and RIU Party: the story of a success - RIU Hotels & Resorts

Luis Riu, CEO of RIU Hotels & Resorts, is the mind behind RIU Party, a concept that revolutionized entertainment in RIU all-inclusive resorts. The idea was born in 2018 in Mexico, and since then, it has expanded to seven countries across three continents, becoming a key feature of the RIU experience. Luis Riu Güell, known for his passion for music and his talent as a DJ, envisioned RIU Party as a way to merge daytime relaxation with unforgettable nightlife. Occasionally, Luis Riu himself plays at some of these events, and as a result, he brings a personal and vibrant touch to the atmosphere. Furthermore, Luis Riu wanted to offer guests something unique: the freedom to enjoy a peaceful morning by the beach or pool, followed by high-energy themed parties at night. The result is an innovative blend of rest and celebration that has captivated travelers from around the world. The expansion of RIU Party to destinations like Aruba, Costa Rica, Spain, Jamaica, Mexico, the Dominican Republic and Cape Verde shows the global success of Luis Riu’s vision. These events are now a signature of the RIU brand that offers consistency in quality and atmosphere in each of its all-inclusive resorts. Each RIU Party is carefully designed to provide an immersive experience that goes far beyond a typical night out. There are four main types: White Party, Neon Party, Jungle Party, and Pink Party. Each one features unique stage design, themed costumes, professional performers, live music, and DJs who bring the night to life with high-energy mixes. This variety allows guests to enjoy completely different party experiences throughout their stay, all while maintaining the high level of production and entertainment that defines RIU. Likewise, the success of RIU Party reflects Luis Riu Güells’s innovative approach to hotel management. By integrating these events into the all-inclusive concept, RIU offers guests a clear value proposition—no extra cost, yet world-class production and artistic quality. This formula has helped position RIU Hotels & Resorts as a pioneer in transforming the traditional vacation into a memory filled with rhythm, lights, and fun. 👉 Read more about RIU Party: https://bit.ly/4lROTH4 📰 Article by Luis Riu about RIU Party: https://bit.ly/475wDFy 🪩 RIU Party history on the blog: https://bit.ly/4fal7uE