Emma Medina on Cincoro Tequila: Crafting Authentic Luxury in Spirits скачать в хорошем качестве

Emma Medina on Cincoro Tequila: Crafting Authentic Luxury in Spirits

In this inspiring and insight-packed interview, Gary Schneidkraut, Vice President of Wine and Spirits at Protis Global, connects with Emma Medina, Senior Vice President of Marketing for Cincoro Tequila, to uncover how the brand has redefined luxury in the competitive tequila market. With decades of experience at leading spirits companies like Diageo, Pernod Ricard, and Clase Azul Tequila, Emma shares the vision, craftsmanship, and authenticity that sets Cincoro apart as a gold standard in the spirits industry. Emma takes us through the fascinating origin story of Cincoro Tequila, co-founded by five fierce NBA rivals, including Michael Jordan, and how the brand has grown into a celebrated luxury tequila. From its meticulous attention to detail—like the bottle’s 23-degree angles inspired by Michael Jordan’s jersey number—to the hands-on involvement of the founders, this is a masterclass in building a brand with authenticity and integrity. The conversation dives deep into the evolving world of luxury marketing, with Emma explaining how Cincoro balances premiumization with approachability, making its mark in high-end bars, golf courses, and beyond. She also shares valuable insights on how the spirits industry is leveraging new technologies like AI and personalization to connect with consumers on a deeper level, offering a glimpse into the future of marketing. Gary and Emma also discuss the challenges and opportunities in spirits innovation, from the rise of low- and no-alcohol trends to creating products that celebrate craftsmanship and quality. Emma’s advice for aspiring marketers and entrepreneurs—“take care of the brand, and the brand will take care of you”—is a powerful reminder to focus on authenticity, curiosity, and the consumer connection. This interview is packed with lessons for anyone passionate about the spirits industry, marketing, or building authentic luxury brands. Want to learn more about Cincoro Tequila and Emma Medina? Visit Cincoro Tequila: https://www.cincoro.com Connect with Emma on LinkedIn:   / emma-medina-marketing   Learn about Gary Schneidkraut and Protis Global: Visit: https://protisglobal.com/about-us/gar... #CincoroTequila #LuxuryMarketing #SpiritsIndustry #GarySchneidkraut #EmmaMedina #ProtisGlobal #Tequila #MichaelJordan #PremiumSpirits #AuthenticityInMarketing #AIInMarketing #LuxuryTequila #NBA #Entrepreneurship