Jen and Amy Hood on Creativity, Coors Banquet, and Country Music | 12 скачать в хорошем качестве

Jen and Amy Hood on Creativity, Coors Banquet, and Country Music | 12

Welcome to The Creative Brief Podcast. Today, you’re in for a real treat. I sit down with the sensational Amy and Jen Hood of Hoodzpah Design - a boutique brand agency in Southern California with a dream roster of clients including Nike, Disney, Adobe, and SeatGeek. We talk about how they’ve diversified their business with books, courses, fonts, and swag. I ask them how they handle being design influencers, and if they ever get nervous speaking at big events. And they share their secret formula for sparking creativity - which may or may not include Coors Banquet and country music records. If you haven’t discovered Amy and Jen yet, you’re about to meet your new favorite design duo. And if you are long-time fan like me, I did my best to dive into topics they don’t usually cover. It's a great episode, and I'm stoked you're here for it. 0:00 - Introduction and the Importance of Perseverance 5:10 - Boutique experience. Big agency results. 10:12 - Trauma Bonding in the Service Industry Made Us Better Designers 15:00 - Navigating the Transition from Growing to Managing a Design Business 20:34 - The Joy and Challenges of Working with Big Brands like the Lakers 25:45 - Leveraging Personal Interests to Create Unique Design Opportunities 30:00 - Strategies for Diversifying Income Streams as Designers 35:00 - The Reality of Design Work: Expectations vs. Execution 40:00 - Discussing the Impact of Public Speaking and Sharing Knowledge 45:00 - The Process and Thought Behind Creating Fonts 50:00 - Advice for Designers: Building a Career and Enjoying the Journey 55:00 - Closing Thoughts: The Future of Design and Staying True to Your Path More from Jen and Amy: https://hoodzpahdesign.com/   / hoodzpahdesign   More from The Creative Brief Spotify: https://open.spotify.com/show/1QQCj4M... iTunes: https://podcasts.apple.com/us/podcast... Twitter/X:   / brianathey   Instagram:   / brianathey   Website: https://brianathey.com