With Noice, Swiggy picks the 3rd path in quick commerce скачать в хорошем качестве

With Noice, Swiggy picks the 3rd path in quick commerce

Swiggy has launched Noice, a private label brand that's popping up across categories on Instamart. But is this a genuine brand-building play or just another experiment destined for Swiggy's product graveyard? In this episode, co-hosts Praveen Gopal Krishnan and Rohin Dharmakumar are joined by Sandeep Nair (   / sandeepnairtvpm   ), co-founder of brand strategy consultancy David & Who and former Swiggy marketing director, and Mrunmayi Oke ( https://www.linkedin.com/in/mrunmayi-... ), SVP of Strategy at Zilo and former head of business at Dunzo. Together, they debate whether Noice is Swiggy's answer to Kirkland or closer to Amazon Solimo with ‘truck-style’ packaging. The conversation explores short-term performance metrics and long-term brand building, why most private labels fail, what makes retailers like Costco and Aldi succeed, and whether Swiggy has the organisational discipline to stick with this strategy. They also discuss the economics of private labels and what it takes to build a brand that consumers actually trust. ____ This episode of Two by Two was produced by Uddantika Kashyap and mixed and mastered by Rajiv CN, our resident sound engineer.If you liked this episode, please share it with your friends and colleagues. And if you have thoughts on the discussion, write to us at twobytwo@the-ken.com ( twobytwo@the-ken.com ). ____ Additional reading: 1. Swiggy used to be a playground for innovation. Now, it’s a graveyard ( https://the-ken.com/story/swiggy-used... ) by Gaurav Bagur 2. Pepsi’s biggest bottler is pouring more cola to fight Reliance’s Campa ( https://the-ken.com/story/pepsis-bigg... ) by Aakriti Bhalla 3. Two by Two episode 5- Swiggy needs to reclaim its past glory ( https://the-ken.com/podcasts/two-by-t... ) 4. Two by Two episode 26- Zomato, Swiggy, and the rise of the 10-minute "dark" cafe ( https://the-ken.com/podcasts/two-by-t... ) 5. Two by Two episode 45- Are we seeing the unbundling of quick commerce? ( https://the-ken.com/podcasts/two-by-t... ) 6. Two by Two episode 72- Can Urban Company avoid BigBasket’s fate? ( https://the-ken.com/podcasts/two-by-t... ) Two by Two Episode 21, Season 2 January 22, 2026 ★ Episode details: https://share.transistor.fm/s/ac7f84ed ★ Additional episodes: https://the-ken.com/two-by-two/