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Challenge: With the festive season around the corner, Redecan sought a merry and spirited way to celebrate the holidays with their top-selling cannabis pre-roll, Redees. Collaborating with @BTI, the goal was to bring a holiday miracle to cannabis enthusiasts, introducing a limited-edition cannabis straight-roll pre-roll adorned with a candy cane filter design. To add an extra layer of excitement, the holiday Redees would be concealed in surprise white, red, or green boxes—revealing their colour only after purchase. Solution: The concept came to life as "Wrapped and Redee," a delightful play on words capturing the essence of the Christmas-themed promotion. The surprise element and unique candy cane design set the stage for a festive and joyous celebration. Various holiday-themed campaigns were crafted for in-store point-of-sale (POS) displays and social media, generating holiday hype and a Christmas buzz. Result: The "Wrapped and Redee" launch proved to be a "holiday high" for both consumers and retailers. The custom-designed candy cane Redees became a sought-after holiday delight, with retailers struggling to keep up with the growing consumer demand. The success of this Christmas campaign left everyone eagerly anticipating what Redecan has in store for the next Christmas celebration. Be Redee for more holiday magic next year! #WrappedAndRedee #HolidayHigh #ChristmasCannabisMagic #LimitedEditionJoy #FestiveCannabisCheer