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Welcome to AtVenture DealFlow, the podcast where we spotlight fundraising founders and the investors who back them. AtVenture DealFlow - Episode 13 Guests: Ania Ullmann & Yair Kira - Fundraising Founders of Yeda In this episode, host Laurie Lancee speaks with Anna Maria Ullmann and Yair Kira, founders of Yeda, a Berlin-based women’s health startup. Yeda is building the first bra for the pelvic floor: a wearable device designed for daily use, combining immediate support with long-term muscle strengthening. The company started from personal experience. Co-founder Yair saw first-hand how pelvic floor problems affected his mother and how limited existing solutions were. As the founders say: “Our life begins in our mother’s pelvic floor – let’s take care of it.” Pelvic floor weakness affects 50% of women, particularly post-partum and during menopause, yet remains a largely underserved area within a €130B+ global women’s health market. Key Metrics Sector: Health / Wellbeing (FemTech) Country: Germany Business model: B2C + B2B Stage: Pre-seed Market: €130B+ global women’s health market Traction: 137 pre-sold units via crowdfunding; achieved with only €500 total marketing spend, Stress tests, 8-hour wear tests and ultrasound confirmation Funding round: €450k target | €200k committed More: www.atventureplatform.com See you at the next great deal!