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View in 2 is intended to help you get smarter about YouTube in just 2 minutes. Each video will highlight a current trend or format on our platform, broken down with insights and ideas on how brands can take advantage. We all know running ads during big time sporting events like the Super Bowl or March Madness can be costly. However, there are lots of creative ways to make the most of all the attention and eyeballs surrounding these events, even if you don’t have a mega budget for an all-in TV campaign. This may require a shift in your “game plan” -- focusing less on what’s happening on the field and more on the culture surrounding it. Learn more, in 2 minutes or less! Resources and Links: Zefr The Super Bowl on YouTube: Beyond Appointment TV http://blog.zefr.com/the-super-bowl-o... Charisma Star Super Bowl 50 Makeup Tutorial! • Super Bowl 50 Makeup Tutorial! | C... Niki and Gabi DIY Super Bowl Party | Decor, Treats, Outfits + Essentials! • DIY Super Bowl Party | Decor, Treats,... Tasty 8 Game Day Appetizers: • 8 Game Day Appetizers Brodie Smith Football Trick Shots w/ Kirk Cousins, Liza Koshy, & Trey Kennedy: • Football Trick Shots w/ Kirk Cousins,... The Bottom Line View Will Anyone Break Tom Brady's Win Record? • Will Anyone Break Tom Brady's Win Rec... The Bottom Line View NFL Draft 2017 LIVE Reactions and First Round Analysis: • NFL Draft 2017 LIVE Reactions and Fir... Created by: Jessica Hurley Written by: Lee Sunga and Jessica Hurley View in 2 Playlist: • View in 2 | YouTube Advertisers Subscribe to YouTube Advertisers → / advertise Follow YouTube Advertisers on LinkedIn → / youtube-advertisers Follow YouTube Advertisers on Twitter → / ytadvertisers Stay connected with YouTube Re:View → http://bit.ly/1hAoWuz Subscribe to the official YouTube Advertisers channel, your go-to destination for industry trends, YouTube advertising launches, creative inspiration and best practices to build your online video strategy.