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In this episode of "Let's Talk Horse Business," host George shares his personal journey as the director of Fonture Transport, a horse transport business he started two and a half years ago. He discusses the challenges of pricing, the importance of quality service, and the steps he's taking to expand internationally. George emphasises the need for equestrian businesses to maintain their value and not undercut themselves, while also providing essential tips for ensuring safe and reliable horse transport. Tune in for valuable insights and advice for anyone in the equestrian industry! 00:00:54 - Introduction to Fonture Transport and its services. 00:02:25 - Transition from a hobby to a full-blown business. 00:05:58 - Importance of maintaining pricing and service quality. 00:08:06 - Plans for international expansion and addressing objections. 00:10:54 - Key questions to ask when choosing a horse transport service. About the Host George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise. Over the years, George has launched and managed multiple ventures, gaining deep insights into business strategy, scaling operations, and achieving sustainable growth. Mentored by industry experts, he’s developed a well-rounded approach to entrepreneurship that he now shares with others. George’s love for horses began at age 15 and has since become a significant part of his life and career. As the director of Fonture Transport, an equine horse transport business, he has combined his business acumen with his equestrian passion. His commitment to the equine industry also fuels his personal goals, as he plans to return to competing in dressage next year. Since July 2023, George has embarked on a journey of personal transformation, emphasizing personal development and aligning his values with his business ventures. He also runs his own property businesses, managing projects and partnering with investors to create opportunities that deliver safe and rewarding returns. Now, George is excited to bring his expertise and passion to Let’s Talk Horse Business, a podcast designed to inspire and empower equestrian entrepreneurs. Through engaging conversations, he shares insights, strategies, and lessons learned from years of experience, helping others excel in both business and the equestrian world.