Dipitt Founder: We Export To 33 COUNTRIES From Pakistan!! | 467 | TBT скачать в хорошем качестве

Dipitt Founder: We Export To 33 COUNTRIES From Pakistan!! | 467 | TBT

Find out more about Endeavor: https://pakistan.endeavor.org In this episode of Thought Behind Things, we’re joined by Syed Zeeshan Haider, the Founder and Director of Dipitt, Pakistan’s No.1 sauce brand exporting to over 33 countries worldwide. A LUMS graduate and engineer by training, Zeeshan began his career managing top tobacco brands before making a life-changing decision, leaving the industry to build something that aligned with his values. What started as a local food experiment is now a globally recognized Pakistani FMCG brand known for its elegant design and high quality. We explore: Zeeshan’s early career managing 3 tobacco brands Why he quit selling cigarettes for his daughter The transition from restaurants to Dipitt Distribution, partnerships, and brand building Scaling from local shelves to export markets 🔔 Subscribe and turn on notifications to never miss an episode. #thoughtbehindthings #dipitt #muzamilhasan #pakistan #startup #tbtxendeavor Socials: TBT’s Instagram:   / thoughtbehindthings   TBT’s TikTok:   / tbtbymuzamil   TBT’s Facebook:   / thoughtbehindthings   TBT Clips:    / @tbtpodcastclips   Muzamil's Instagram:   / muzamilhasan   Muzamil's LinkedIn:   / muzamilhasan   Zeeshan's LinkedIn:   / syed-zeeshan-haider-4b341916   Endeavor's LinkedIn:   / endeavor-pakistan   Special thanks to Kickstart for providing us with the studio space. You can find out more about them at: https://kickstart.pk/ Listen on: Spotify: https://spoti.fi/3z1cE7F Apple Podcasts: https://apple.co/3cgIkf Google Podcasts:    / @tbtgo   Credits: Executive Producer: Syed Muzamil Hasan Zaidi Associate Producer: Saad Shehryar Publisher: Talha Shaikh Editor: Jawad Sajid Timestamps: 0:00 - Intro 2:30 - Early Life & Early Education 7:00 - MBA Experience & Seniors 9:24 - Early Career Experience 11:24 - Last Role Before Leaving 11:45 - Coming Back to Pakistan 12:15 - Leaving a High-Paying Job & Transition to Food 21:51 - Understanding the Market & A/B Testing 25:08 - Why He Left the Restaurant Business for Sauces 27:30 - Failures & Learnings 30:18 - Considering Restarting the Restaurant Again? 31:45 - Product Distribution Strategy 37:05 - Retailer Connections & First Placement 39:36 - Product Scale, Range & Cities Covered 40:46 - Restaurant Partnerships & Collaboration Model 45:30 - Margin & Production Cost vs Global Market 51:19 - Local Material Sourcing & Imports 54:02 - International Expansion & Target Markets 57:57 - Global Expansion: B2B or B2C? 1:00:45 - Countries They’re Exporting To 1:01:18 - Regulatory Approvals & Certifications 1:02:28 - Brand Building & Global Board Members 1:12:34 - 5–10 Year Roadmap for Dipitt 1:16:03 - Honey from New Zealand & Yemen 1:18:17 - Expanding Beyond Sauces into FMCG 1:22:03 - Partnering vs Building Alone 1:28:46 - Collaboration in a Low-Trust Society 1:32:53 - Pakistan of 2050 1:38:28 - End & Closing Note