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In this ET Manufacturing exclusive, Mansi Tripathy, Chairman of Shell Group of Companies India and SVP, Shell Lubricants Asia Pacific, shares a bold and nuanced vision for the future of manufacturing in India. From the acquisition of Raj Petro to the deployment of AI-enabled blending tools, Tripathy lays out how Shell is powering a new generation of smart factories in India. She explains how digital twins, telematics, and traceability are redefining shopfloor efficiency and decision-making. But Shell’s approach goes beyond technology, it’s about harnessing India’s innovation muscle, not just its reputation as a low-cost production base. She also discusses how simulation and predictive data are shrinking R&D cycles, enabling faster go-to-market strategies while maintaining product integrity. At the heart of it all is Shell’s push toward a circular manufacturing model, one that thinks from cradle to grave and then back to cradle again. “Even legacy plants can become innovation hubs,” Tripathy notes, offering optimism and direction for manufacturers across the country. His perspective is especially valuable at a time when India's Industry 4.0 transformation demands not just digitisation, but integration, intent, and imagination. Whether you're in automotive, energy, or industrial design, this conversation offers a grounded yet forward-looking view into what next-gen manufacturing leadership really looks like.