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Most brands are scaling the hard way. They’re fighting rising CPMs, higher CAC, and worse efficiency… while sitting on the most valuable asset they already own: their audience. In this video, I break down how smart e-commerce brands are using audience collaboration to: Lower customer acquisition costs Access high-intent buyers without paying Meta more Increase LTV by partnering with complementary brands Scale faster without relying on better creative or AI This is the same strategy I’m using across accounts that have spent $100M+ on Meta ads, and it’s becoming the default playbook heading into 2026. If you’re still operating like an island, you’re paying more than you need to. Share audiences. Scale smarter. 👇 If you run an e-commerce brand and want help finding the right collaboration partner, drop a comment. I’ll see who in my network might be a fit. Chapters (optional): 00:00 Why ads keep getting more expensive 01:40 The onesie vs formula example 04:30 How audience sharing works inside Meta 07:10 Lower CAC without more spend 09:30 Increasing LTV with email collaboration 12:10 Why brand silos win in 2026